About

Census data is critical to any organisation that markets products/provides services to consumers. Knowing where your target customers or citizens are can provide benefits like;
- Better cut through/ROI on marketing campaigns
- Reduced cost of delivery for public services
- Improving access to critical infrastructure
- Safer decisions for location of services

For more details check out: www.critchlow.co.nz/data/gis-demographic-data/

This data layer should be used in conjunction with The Visual Census User Guide: data.nationalmap.co.nz/document/651-visualcensus20...